From the field to the plate, businesses along the food chain are shaking the roots of the American economic system, which typically encourages consolidation, cost-cutting, and shifting costs onto others such as marginalized workers or planetary health. Newer business models are popping up all over, from tiny fishing villages in Alaska to college towns in Florida and big cities in the Midwest. These new businesses are better for people, the planet, and our collective pocketbook. They embody the “triple bottom line,” in which measurements of business success are much more than how the profit and loss statements read. With a diversity of ownership structures, start-up financing, equity strategies, marketing techniques, etc., these businesses are showing the way for a new form of commerce that makes money while making good. Intended for both aspiring entrepreneurs and those already immersed in business, this preconference will have a variety of practical workshops and inspirational speakers for whatever stage of food and farming business you are in. Anyone and everyone is invited, but we especially encourage aspiring food and farming entrepreneurs, business owners, managers, academics and researchers, students, NGOs, funders, and government agency folks to attend.